MIPTV, Sunday 01 April, 2012 – Tree Fu Tom launched on CBeebies last month, achieving fantastic ratings and officially becoming the channel’s number one TV show of 2012 to date.
Tree Fu Tom became an instant hit as it premiered to superhero ratings and attracted a massive 330,000 kids aged 0-6 for the first 11 episodes. This rises to 542,000 amongst all individuals aged 4+. The landmark series averaged a 25% audience share amongst kids 0-6, rising to 30% amongst kids aged 4-6, above slot average for the broadcaster. (Source: BARB, consolidated data)
Aimed at 4-6 year olds, Tree Fu Tom combines innovative elements of heroic action, fantasy and magic, coupled with unique interactive physical activity. Set in an enchanted world where movement creates magic, viewers are encouraged to interact with the show through physical actions that have been devised and approved by movement development specialists to assist in the development of children. Former Doctor Who stars Sophie Aldred and David Tennant voice the lead characters Tom and Twigs.
Sander Schwartz, President, Kids & Family Entertainment, FME, said, “We are thrilled Tree Fu Tom has been such a huge hit with children throughout the UK. The series is exceptional and it has been a delight developing the show with the talented team at the BBC. The huge success of Tree Fu Tom on CBeebies gives us the best possible springboard for using FME’s global network to take the series around the world and explore a range of really exciting partnerships right across brand licensing, consumer products and more.”
Kay Benbow, Controller of CBeebies said “I am delighted that Tree Fu Tom has been so popular with our audience. I think the success of the show is down to the fantastic team that have worked so hard on creating this stunning animation.”
With animation by Blue Zoo Animation, Tree Fu Tom is a co-production between FME and the BBC for CBeebies. The executive producers for the BBC are Jackie Edwards and Alison Stewart, and Bob Higgins and Sander Schwartz for FME. Tree Fu Tom was created and is being produced by Daniel Bays.
Visit FremantleMedia Enterprises at MIPTV 2012 at Stand No. RB1 Riviera Beach, Palais du Festival, 1 - 4 April 2012.
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About FME Kids & Family Entertainment
FME Kids & Family Entertainment division was founded in 2009 and has quickly become a worldwide leader in the family entertainment business. With 15 titles in production in collaboration with top producers on four continents, FME Kids & Family Entertainment is already one of the most prolific independent producers and distributors of content in the sector today. Its growing portfolio of content spans across four key genres: preschool, kids comedy, action/adventure and tween/teen fare. FME Kids & Family Entertainment is bringing to networks around the world innovative and exciting shows for television and new media platforms in live-action, 2D animation, CGI, stop-motion, puppetry and real-time animation with programming targeting demographics ranging in scope from preschool through high school.
ABOUT FREMANTLEMEDIA ENTERPRISES & FREMANTLEMEDIA
FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, FremantleMedia UK, FremantleMedia Australia and Original Productions amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.
CBeebies is dedicated to delighting and surprising its young audience and it remains the UK's most watched and most loved channel for the under-sixes. Almost half of the target audience tune in every week (parents and carers with children aged 0-3 and four- to six-year-olds in digital homes) with 55% saying it is one of their favourite channels. Our reach is around three times that of our nearest competitor. Our most popular shows include In the Night Garden, I Can Cook, Something Special and Waybuloo. New shows this year include Rastamouse, Little Charley Bear, Mr Bloom’s Nursery and a brand-new series for CBeebies favourite Justin Fletcher. The CBeebies website is hugely popular with our young audience and their parents and helps extend the ‘learning through play’ philosophy. Last year it averaged at just under 800k unique users per week. CBeebies has just been crowned BAFTA’s Children’s Channel of the Year and is also Freesat Children’s Channel of the Year.
For more information please contact:
Interim Sr. PR Manager
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VP Global Communications
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Tel: 0207 691 6114 / 07775 035 317