FremantleMedia Enterprises (FME) has signed a new deal with REVIEW Fourteen for the super cute French bulldog, Rebecca Bonbon.
The deal will see REVIEW Fourteen launch a range of Rebecca Bonbon branded apparel for girls in the European stores of Peek & Cloppenburg. T-Shirts and long sleeve tops will be available in 72 stores across Germany, Belgium, Austria and the Netherlands, supported by point of sale activity including competitions and giveaways.
Diana M Dieckmann, FME’s Vice President, Licensing for Germany, Eastern, Central & Southern Europe, said, “Through the great presence in the Peek & Cloppenburg stores REVIEW Fourteen is the perfect partner for Rebecca Bonbon, the world’s most stylish French bulldog and an emerging fashion brand in her own right. We look forward to a successful launch.”
Rebecca Bonbon is the hugely popular Japanese character created by the original Hello Kitty™ designer Yuko Shimizu. The adorable French bulldog and fashionista from Paris currently resides in a plush NYC apartment overlooking Central Park. She lives a charmed life, with her days spent showcasing her chic outfits whilst walking through the park, shopping, and picnicking with friends. She loves all things sweet, especially bonbons, which is how she came to be affectionately known as Rebecca Bonbon.
FME has exclusively represented Rebecca Bonbon globally (excluding Japan and Korea) on behalf of Crown Creative since 2008. Across EMEA Rebecca Bonbon has more than 25 licensees creating branded products such as apparel, jewellery, bags, stationery, bedding, blankets, credit card holders, mobile covers, home decorations and accessories. In Germany licensees for the brand include Goldbuch for stationery, OTTO for apparel for young women 14+, Reinders Posters for home decoration, Trend Import for accessories, stationery and home textiles and Avenir Telecom for mobile covers. In France, gifts and accessories company Alpa produce more than 60,000 branded Rebecca Bonbon products; the Leomil Group create branded footwear and various apparel; and French retailer MOA signed a deal to stock Rebecca Bonbon jewellery and accessories across their EMEA-wide network of stores.
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ABOUT FREMANTLEMEDIA ENTERPRISES & FREMANTLEMEDIA
FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 per cent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, FremantleMedia UK, FremantleMedia Australia, Original Productions, @radical.media and Ludia amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating over 9,200 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK and the US), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.
ABOUT REVIEW FOURTEEN
REVIEW Fourteen offers cool fashion and international styles exclusively for teeens: trendy, made from the latest materials and in contemporary designs.
For more information please contact:
Tel: 0207 691 6114
Interim Sr. PR Manager
Tel: 0207 7691 6515